(Seattle, WA, Friday, October 19, 2018) – Nordstrom Inc. has announced the evolution of its customer loyalty program, The Nordy Club, launching this fall. The program incorporates the traditional point system and favorite benefits of its previous program, while offering customers personalized and enhanced service and experiences including exclusive access to product and events, along with more convenient ways to shop.
The new program will provide more of the rewards customers love at a faster earn rate, and additional access to services and personalized experiences no matter how they choose to shop. Starting later this fall, Nordstrom Credit Card members will earn three points per dollar for purchases at Nordstrom, a 50% increase in earn rate, and members paying with cash or a non-Nordstrom card will receive one point for every dollar spent.
Customers will also have access to new product launches, be “First to Shop” the company’s off-price clearance event, Clear the Rack, and more. Through the Nordstrom app, customers can collect Notes faster at $5, $10, and $15 increments or wait to be issued a $20 Note. The program will continue to offer Personal Bonus Point Days and Nordstrom Notes spending rewards.
Along with the new rewards and services, The Nordy Club will offer personalized experiences for every customer, highlighted by an experience enabling them to create their very own ‘Nordy Portrait’. The Nordstrom App will feature an integrated, dashboard allowing customers to easily see and interact with the loyalty program– providing access to their status, points balance and spend-to-next-level at all times, including seeing what Notes are available to redeem on the spot and the ability to schedule their Personal Double Points Days.