Christopher M. Litster, Senior Vice President, Constant Contact
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New data shows that the vast majority of small businesses and nonprofits have adopted multi-channel marketing programs, leading to increased customer engagement, new customers, and more revenue. At the same time, their top two marketing concerns are making their marketing dollars go further and selecting the best marketing campaigns to run.
Christopher M. Litster, Senior Vice President at Constant Contact, says the findings validate the strategy behind the company’s launch of their new Toolkit.
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IT’S GREAT TO SEE SMALL BUSINESS OWNERS BECOMING MORE ACTIVE MARKETERS, AND FINDING SUCCESS WITH ONLINE MARKETING TOOLS. OF COURSE, WE KNOW THAT TIME IS TIGHT FOR SMALL ORGANIZATIONS, AND THAT’S EXACTLY WHY WE’VE DEVELOPED TOOLKIT AS AN ALL-IN-ONE MARKETING PLATFORM. NOT ONLY IS IT MORE COST-EFFECTIVE THAN WORKING WITH MULTIPLE VENDORS, BUT IT MAKES IT EASY TO DISCOVER AND USE ALL THE DIFFERNT CAMPAIGNS THAT DELIVER THE BEST RESULTS.
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For more information, visit constantcontact.com.