(Seattle, WA, Wednesday, July 6, 2022) – Known for Black Friday-style deals, Amazon’s annual Prime Day event is back on July 12 and 13. The highly-anticipated 48-hour deals event is offering the lowest prices ever on select must-have products from top national brands and from small businesses, including from Black-owned, woman-owned, and military family-owned small businesses.

New this Prime Day, Amazon is making it even easier for customers to discover and shop products from small business brands in Amazon’s store with the new Small Business Badge. And once again, Amazon is putting the power of Prime Day to support Small Businesses with the “Support Small Businesses to Win Big” sweepstakes in which customers can be entered for a chance to win epic prizes and Amazon Gift Cards worth up to $5,000.

Keri Cusick, Director of Small Business Empowerment at Amazon, has tips for how to support small and medium businesses, now and during the 48 hours of Prime Day deals.

SOUNDBITE #1:

SMALL BUSINESSES ARE THE BACKBONE OF THE U.S. ECONOMY. MORE THAN HALF OF THE PRODUCTS SOLD IN OUR STORE COME FROM SMALL AND MEDIUM-SIZED BUSINESSES AND WE HAVE MADE IT EASIER THAN EVER FOR CUSTOMERS TO DISCOVER AND SUPPORT THEM. OUR NEW SMALL BUSINESS BADGE HIGHLIGHTS AMERICAN SMALL BUSINESS BRANDS AND ARTISANS IN SEARCH RESULTS AND ON DETAIL PAGES, ON PRIME DAY AND ALL YEAR-ROUND.

SOUNDBITE #2:

WE’RE COMMITTED TO THE SUCCESS OF SMALL AND MEDIUM SIZED BUSINESSES AND ARE MAKING IT MORE EXCITING THAN EVER FOR CUSTOMERS TO SUPPORT THEM. NOW THROUGH JULY ELEVENTH, ENTER OUR PRIME DAY SWEEPSTAKES AND SUPPORT SMALL BUSINESSES FOR A CHANCE TO WIN PRIZES LIKE A PRE-GAME EXPERIENCE AND TICKETS TO SUPER BOWL FIFTY-SEVEN, V-I-P PASSES TO MUSIC EXPERIENCES, TICKETS TO A SPECIAL SCREENING AND CAST MEET-AND-GREET FOR THE UPCOMING LORD OF THE RINGS: THE RINGS OF POWER SERIES, AND AMAZON GIFT CARDS WORTH UP TO FIVE THOUSAND DOLLARS. REGISTER AND START SHOPPING SMALL BUSINESSES NOW FOR A CHANCE TO WIN. FOR FULL CONTEST RULES VISIT AMAZON.COM/SUPPORTSMALL.

For more information, visit amazon.com/supportsmall.

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