HRSA “Help on The Line” PSA Director Letter and Scripts
Dear PSA Director,
Potential poison emergencies can arise unexpectedly. You mix cleaning supplies, then become dizzy. Your wife takes her medication, but realizes she’s taken the wrong one. A child eats a berry in the forest before his father can stop him. Panic sets in.
An ordinary moment could quickly become a poison emergency. Every second counts. But where should you turn for help?
The Health Resources and Services Administration’s (HRSA) new Poison Control PSA campaign called “Help on The Line” connects people with experts through the Poison Help Line: 1-800-222-1222. It’s fast, free, confidential, and offers assistance in more than 160 languages.
By airing this new and timely PSA campaign, you can help people learn how to get immediate support for a potential injury or poisoning.
This “Help on The Line” TV PSA (in :60 and :30 second lengths) is ready to air immediately and has no expiration date. Please make the call to place these in your active rotation and air them as often as possible to help keep your viewers safe.
Thank you in advance for your support.