Clevelanders encouraged to talk with their health care providers about what tests or treatments are right for them
Dear PSA Director,
Going to the doctor? If so, a local campaign wants to ensure you get the appropriate care during your visit.
The group, Better Health Greater Cleveland, has joined the Choosing Wisely campaign, which is helping patients and doctors talk about – and avoid – care that’s unlikely to be helpful and could lead to harm.
Dr. Randall Cebul, president of Better Health Greater Cleveland says that there are a number of common practices that the campaign says patients and doctors should question.
For information on Better Health Greater Cleveland and the medical groups involved, visit www.betterhealthcleveland.org/ChoosingWisely.
Please add this PSA into heavy rotation between now and January 31, 2014.
Thank you in advance for your support.
Dr. Randall Cebul
President of Better Health Greater Cleveland Institute for Clinical Systems Improvement
:30 PSA SCRIPT
“FIRST, AS DOCTORS WE OFTEN ASK OURSELVES AND ENCOURAGE OUR PATIENTS TO ASK, DO I REALLY NEED THIS TEST OR TREATMENT NOW?; SECOND, WHAT OTHER OPTIONS ARE THERE?; AND THIRD, CAN WE MAKE A DIFFERENT PLAN AND ARRANGE FOLLOW-UP IF WE NEED TO? BY ASKING QUESTIONS, PATIENTS AND THEIR DOCTORS TOGETHER CAN CHOOSE THE BEST PLAN OF CARE. OFTEN, THE BEST PLAN HELPS US AVOID THE RISKS OF UNNECESSARY TESTS OR TREATMENTS.”