(Arlington, VA, Thursday, May 16, 2019) – We’re not done with disruption. Or perhaps more accurately, it’s not done with us. Rapid, recent changes, emerging technologies, new markets and increasingly savvy competitors are forcing leaders in every industry to rethink, well, everything. It’s become abundantly clear: In the digital age, conventional wisdom about business transformation is no longer wise.
“Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World,” published on April 23, and is THE playbook for surviving disruption in the big tech waves hitting markets now: 5G, artificial intelligence, immersive television, augmented reality, quantum computing.
The book rose to the #1 spot on Amazon’s strategic business planning new release books on April 2.
“Pivot to the Future” is based on a multiyear study of thousands of businesses in 30 industries and discusses how companies like Walmart, Comcast, AT&T, Haier and Accenture have pivoted to survive/thrive in disruption.
Comcast: From analog to cable television franchise wars to new platforms that support ever-changing consumer demands, Comcast—and its subsidiaries, including NBC, Universal Studios and now European pay TV giant Sky—serves as a great example of successfully pivoting to the future, non-stop.
Uniqlo: This Japanese company successfully pivoted from a chain of roadside tailor shops to a provider of casual wear and then to a leader in high-quality, fashionable clothing. In 2017 it announced its next pivot, which includes global expansion fueled by new technology. Its goal is to increase annual revenue by nearly 70 percent by 2021.
Walmart: This retail giant’s latest pivot is known simply as Store No 8. It was launched in 2017 to keep Walmart ahead of the curve on retail innovation and disruption. It uses disruptive technologies that include robotics, virtual and augmented reality, machine learning and artificial intelligence and it is reimagining its in-store experience using technologies such as computer vision.