The Choosing Wisely Massachusetts Campaign Features Information for Patients and Doctors Created by Medical Experts
Dear PSA Director,
A group of local health care leaders is working to raise awareness of overused medical care and encourage Massachusetts residents to talk with their doctors about what tests or treatments are right for them.
It’s all part of the Choosing Wisely campaign which seeks to help patients and doctors think and talk about care that may be unnecessary.
Barbra Rabson, executive director of Massachusetts Health Quality Partners, which is leading the statewide effort, says that there are three key questions patients can ask their doctors.
For information on Choosing Wisely Massachusetts and the medical groups involved, visit www.choosingwiselyma.org.
Please add this PSA into heavy rotation between now and January 31, 2014.
Thank you in advance for your support.
Executive Director of Massachusetts Health Quality Partners
:30 PSA Script
“PATIENTS CAN START BY ASKING THEIR DOCTORS, ONE, WHAT ARE THE RISKS OF THE TEST, TREATMENT OR PROCEDURE BEING RECOMMENDED? TWO, ARE THERE OTHER OPTIONS? AND THREE, WHAT HAPPENS IF WE DON’T DO ANYTHING.
BY ASKING QUESTIONS AND HAVING A CONVERSATION, PATIENTS AND THEIR DOCTORS CAN WORK TOGETHER TO ENSURE THEY RECEIVE THE RIGHT CARE AT THE RIGHT TIME.”