(San Francisco, CA, Tuesday, October 15, 2019) – Today, Salesforce founder, chairman and CEO, Marc Benioff has released a new book, Trailblazer: The Power of Business as the Greatest Platform for Change (Penguin Random House). In it, he chronicles his experience at Salesforce, using the company as a platform for the future of business where shareholder return and stakeholder return can coexist.

In the pages of Trailblazer, readers will:

  • Learn why Benioff believes we need “a new capitalism”
  • Get a behind-the-scenes look at the inner workings of Salesforce and how the company’s core values—trust, customer success, innovation, and equality—as well as a commitment to giving back have become their greatest competitive advantage and the most powerful engine of its success.
  • No matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives.
  • Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
  • Learn how anyone—from the CEO to the intern—can bring their values to work and change the world.

For more information, go to: www.trailblazer.com

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