(Menlo Park, CA, Monday, December 2, 2019) – The holiday season is all about giving back to the people and causes you care about. And this year, to help you give back in easy and impactful ways, Facebook is matching donations to nonprofits on GivingTuesday, December 3, and launching new products to make giving back seamless on their apps.
GivingTuesday, a day to support nonprofits, is celebrated the Tuesday after Thanksgiving. This year on GivingTuesday, Facebook will match up to $7 million in donations to US nonprofits made through fundraisers and the donate button on Facebook. The company is also working with nonprofit organizations to build a feature of Facebook that will make it easier for people to volunteer with organizations they care about.
Facebook hopes to launch the volunteer feature in 2020.
Other new fundraising tools launching today include:
- Fundraiser Stickers in Facebook Stories—with just a few taps you can add a fundraiser sticker to your story to promote a specific nonprofit or personal fundraiser.
- Charity Livestreaming—Facebook started testing charity livestreaming with a small group of gaming creators last year. During the test, 25 gaming creators raised over $180,000 for charity. Today the company is launching charity livestreaming tools for all Facebook Gaming Level Up creators and partnered creators in regions where fundraising tools are available.
- Instagram Donate Button on Business Account Profiles—The new donate button on Instagram allows nonprofits with business accounts to raise money directly from their profiles, making even easier for their communities to support them.
Facebook knows that every dollar counts, so 100% of what is raised through nonprofit donate buttons and fundraisers on Facebook and Instagram go directly to the organizations. Last month, Facebook shared that people have raised over $2 billion for causes they care about using the company’s tools and they are looking to keep growing that number this year on Giving Tuesday.
For all the details on Facebook’s match for GivingTuesday, visit the Facebook newsroom here.