(Atlanta, GA, Monday, March 1, 2021) – The Centers for Disease Control and Prevention’s (CDC) Tips From Former Smokers® (Tips®) campaign enters its 10th year on March 1 with new ads that encourage people who smoke to quit. This year’s Tips campaign features ads that will air on national and cable television, online, and streaming radio.
The Tips campaign profiles real people living with serious long-term health effects from smoking and secondhand smoke exposure. The campaign also features compelling stories of the toll these smoking-related conditions have taken on family members. The new 2021 Tips ads include:
- Tonya M., 49, who suffered from heart failure at age 38. Tonya had open-heart surgery and had a battery-operated heart pump installed.
- Denise H., 66, who cares for her husband, Brian H., 65, who suffers from heart disease, chronic obstructive pulmonary disease (COPD), and lung cancer—all caused by smoking.
- Asaad M., 25, who cares for his mother, Leah M., 52, who suffers from colorectal cancer due to smoking.
As part of the March 1st release, CDC will highlight:
- The impact of the campaign, including the number of people who have attempted to quit and who have successfully quit as a result of the campaign.
- Lives and dollars saved as a result of the campaign.
- The importance of quitlines and the campaign’s influence on driving calls to the tobacco quitline, 1-800-QUIT-NOW
To coincide with the Tips campaign launch, a journal supplement focusing on the importance of tobacco quitlines will also be released.