HTC Makes Premium Smartphones Affordable with New Desire Line Up

July 15, 2015

New HTC Desire Smartphones, Make High Performances and Stand-Out Design Affordable and Broadly Available at Prepaid and Postpaid Carriers Beginning This Month

Luis Sanchez, HTC Product Specialist

(Bellevue, WA, Wednesday, July 15, 2015) – Today HTC Americas Inc. announces the release of a four new HTC Desire LTE smartphones – the HTC Desire 626, HTC Desire 626s, HTC Desire 526 and HTC Desire 520. The HTC Desire line brings many high performance features of the flagship HTC One® M9 smartphone in a stylish and affordable device.

Consumers can choose from an array of stylish color combinations, including Marshmallow White, Gray Lava and Blue Lagoon. The new HTC Desire smartphones represent the intersection of modern style and performance.

Bold, personal design meets high performance

Each smartphone comes with HTC Sense® 7, allowing users to customize their experience in a multitude of ways, including:

  • HTC Themes pull color and textural elements from a favorite photo to modify the look of apps, color scheme and home screen.
  • HTC Sense Home automatically populates apps based on usage and location such as work, home or on the go.
  • HTC BlinkFeed intelligently recommends restaurant recommendations during mealtimes which is particularly useful when exploring a new city.

As LTE devices with quad-core processors, the HTC Desire smartphones, offer speedy uploads and downloads while keeping up with multitasking between apps. A 2000 mAh battery and expandable memory further enhance the power of the new HTC Desire line.

A better way to relive favorite memories

  • HTC One Gallery syncs with Facebook, Flickr, Google Drive and Dropbox accounts and brings photos together in a single location to make finding, searching and viewing easier than ever.
  • Zoe®, a signature HTC app that comes preloaded, makes it especially easy to share visual stories of experiences with friends and family in a more dynamic way. Zoe Highlights combine favorite photos and video with music to bring the experience to life. 


The HTC Desire 626, HTC Desire 626s, HTC Desire 526 and HTC Desire 520 will be widely available in a variety of colors from major prepaid and postpaid U.S. wireless providers including AT&T, Boost Mobile, Cricket, MetroPCS, Sprint Prepaid, T-Mobile, Tracfone, Verizon Wireless and Virgin Mobile USA. Each provider will confirm the colors and models it’s carrying, beginning this week and through the coming months.

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Media can go to the HTC Press Room at for more information.

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