New Research Underscores the Continued Importance of Email Marketing
Lisa Kember, Regional Director for Canada East at Constant Contact
(Toronto, Ontario and Vancouver, British Columbia, Monday, June 1, 2015) – As the one-year anniversary of Canada’s Anti-Spam Legislation, known as CASL, draws near, new research underscores the continued importance of email marketing to both small businesses and the consumers they serve.
Canadian consumers rate email as their number one method for staying in touch with businesses. Sixty-eight per cent prefer email compared to just 12 per cent who prefer staying in touch via telephone, eight per cent via mail, seven per cent via in person conversations, and five per cent via social media.
Lisa Kember, regional director for Canada East at Constant Contact says, the issue is that not all Canadian small businesses are maximizing their email marketing efforts and almost 40 per cent aren’t taking advantage at all.
CANADIAN CONSUMERS ARE SAYING LOUD AND CLEAR THAT THEY WANT TO STAY IN TOUCH WITH BUSINESSES, AND THAT THEY WANT TO DO SO THROUGH EMAIL. WHEN IT COMES DOWN TO IT, E-MAIL MARKETING IS REALLY THE ONLY CHANNEL WHERE BUSINESSES OWN THE RELATIONSHIP WITH THEIR CONTACTS. WITH E-MAIL, UNLIKE SOCIAL, YOU ARE GUARANTEED TO GET YOUR MESSAGE DIRECTLY IN FRONT OF YOUR AUDIENCE—IN THEIR INBOX.
THIS IS MAJOR VALIDATION FOR THE BUSINESSES THAT ARE ALREADY LEVERAGING E-MAIL MARKETING AND A WAKE-UP CALL FOR THOSE THAT HAVE YET TO GET STARTED. PERHAPS EVEN MORE IMPORTANTLY, THERE IS A HIGHER BAR FOR ANY BUSINESS USING E-MAIL MARKETING TODAY, AND THAT MAKES IT MORE IMPORTANT THAN EVER THAT THEY TAKE ADVANTAGE OF THE EMAIL TECHNOLOGY THAT’S BEEN DESIGNED TO KEEP THEM COMPLIANT WITH CANADA’S ANTI-SPAM LEGISLATION.
To learn more about email marketing, visit constantcontact.ca