NASCAR “Reinvents The Raceway” With Technology From Microsoft

June 24, 2016

New App Will Help Make Racing More Efficient and Fair

Stephen Byrd, Director of Technology Integration, NASCAR

(Sonoma, California, Friday, June 24, 2016) – Today at one of only two road courses on the NASCAR Sprint Cup Series, The Sonoma Raceway, in Sonoma, California, NASCAR and Microsoft showed off technology that is reinventing how NASCAR officiates and does inspections with race cars, making racing more efficient and fair.

The business of NASCAR moves at 200 miles per hour and requires innovative, state-of-the-art technology to keep up.  Microsoft created an app called the “Race Management App” to help NASCAR keep critical racing data all in one place, and available to officials and pit crew teams on a device like the Microsoft Surface.

More about this new technology:

  • Faster pre-race inspection of race cars. Cuts the time it takes for pre-race inspections nearly in half, allowing pit crews to focus even more on driver safety.
  • Improves live officiating. Helps NASCAR combine all of its data into one easy-to-use app, giving officials information at their fingertips – all in one place.
  • Levels the playing field. The ability to store inspection data allows NASCAR officials to prevent teams from gaining advantages, saving racing teams millions of dollars in research and development and helping to ensure a level playing field across the sport.
  • Live Video. The race management app can collect multiple live video feeds, providing real-time race viewing to the control booth on one screen. The app can also be a dashboard for race officials who can monitor everything from weather conditions to data about cars as pits stops are made for fuel and tires.

This is part of a multi-year official agreement that designates Microsoft as an Official Technology Partner of NASCAR. As part of this deal, NASCAR has also adopted Windows 10 and Microsoft Azure to help improve performance on and off the track. Ultimately, this same racing data will be made available to fans – and will make them feel like they are riding along with their favorite driver.


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